URL:

Notes:

Ann Kirschner, the CEO of Fathom, has warned that the company could well go public. The Financial Times estimates a first-year investment of about 40m, with venture-capital participation. Fathom's requisite start-up board of directors includes business leaders from Goldman Sachs, Shell International and the National Basketball Association. Someone is expecting a considerable return somewhere down the line, even allowing for the wonky bottom-line.