I received these from Marco Tullney: 

locale/en_US/default.xml: default.journalSettings.refLinkInstructions

includes:

<h4>A. When the Author Provides a Link with the Reference</h4>
<ol>
<li>While the submission is still in its word processing format
(e.g., Word), add the phrase VIEW ITEM to the end of the reference
that has a URL.</li>
<li>Turn that phrase into a hyperlink by highlighting it, and using
Word's Insert Hyperlink tool and the URL prepared in #2.</li>
</ol>

Obviously, the second <li>-line has been copied from the examples below
(google scholar search, cite), where the #2 reference is right. But it
isn't here, because the line including the reference to #2 *is* #2, and
because the URL is not being prepared by the layout editor but is
provided by the author.

And in the same key:

http://scholar.google.com/scholar?q=%22PASTE+TITLE+HERE%22&hl=en&lr=&btnG=Search

I don't know if it is necessary to include the interface language
(hl=en), but the empty library resource (lr=) and button title
(btnG=Search) are quite obsolete in my opinion.